Identity systems: logo, colour, type and guidelines. 3 projects in this category.
Projects shown here are sample work created to demonstrate our approach. Some samples show only a partial preview rather than the full file — this is intentional, to protect the complete structure, formulas, and design system. Request a project and we'll walk you through the rest.
Luma Atelier — Brand Identity & Presentation Suite
Preview sample — a wide selection of pages from the full brand suite is shown here, so the complete system can't be copied. Covers brand foundations, full logo system, color and type, stationery, social templates, and brand story.
Kestrel Coffee Roasters — Complete Brand Identity Suite
Demonstration project — fictional coffee roaster. A complete identity suite: a logo with three concepts, colour palette and fonts, a brand guide (PDF), business card and letterhead, and a social profile and cover kit.
Sample design — illustrative content. A full identity system for a fictional neighbourhood bakery: logo system and usage rules, colour palette, typography, and applied touchpoints — business card, social post, and letterhead.